I had the opportunity to redesign the Hostess line a few years ago it hadn't been resigned in over 20 years. I designed the Hostess logo and came up with the look for the entire Hostess line. I also designed the logos and packaging for Twinkies, Ding Dongs, HoHos and Zingers.

When I had the opportunity to redesign the Monster Cereal boxes I went back to the retro version of these characters I had loved as a kid. The idea was to zoom in and just show their heads and illustrate them in a more modern way. I added some "uplighting" highlights like when you shine a flashlight up on your face to look scary.

General Mills liked the "Big Head" Monster Cereal idea so much that they decided to do the same thing on all the kid's cereals for Halloween. I designed these boxes and the Lucky Charms, Trix and Cookie Crisp Logos.

In Keeping with the "Big Head" concept from the Monster Cereals General Mills did a limited Edition run of their kids Cereals using the same concept, just a clean package with the a big character, no product. I designed these packages and designed the Trix, Lucky Charms logos plus I illustrated Sonny on the Cocoa Puffs package.

My inspiration for the Lucky Charms redesign was a Cirque Du Soleil MYSTERE Poster that had dramatic up-lighting and that Lucky had magical powers to create Lucky Charms and I created a more 3D looking more activated logo. Fun Fact: the illustration of Lucky never got sent out for final illustration the marker was good enough.

Although this design did not get picked it was a fun exercise in designing a beer label. I designed the logo and the packaging and did this the 3D Render.